Include Wi-Fi details, breakfast times, emergency contacts and local tips in one tidy folder so guests can find answers independently.
Every guest house owner knows the scene: a laminated Wi-Fi card taped to the wardrobe, a handwritten note about breakfast on the kettle, a scrawled "please don't use the back gate" by the door. Each one made sense when you wrote it. Together, they're a puzzle that guests have to solve at eleven o'clock at night after a long drive.
A single, well-organised information folder in every room solves that. Guests find answers without knocking on your door, you get your evenings back, and the whole place feels more professional without a single penny spent on refurbishment. The trick is to write it for a tired person with a suitcase, not for someone with time to browse.
Whatever else goes in the folder, these three items should be on the first page, in large, unmissable print. If a guest only reads one sheet, make it this one.
Once the essentials are covered, add a page on the details that quietly shape a guest's day. What time is the dining room open for early risers catching a ferry or a flight? Can they fill a flask or take a piece of fruit for the road? Is there a fridge they can use, and is it shared?
Dietary requirements deserve a short, matter-of-fact paragraph. Explain that you can cater for vegetarian, vegan and gluten-free diets with a little notice, and give a clear name and number to contact. Avoid anything that reads like a rulebook — "we ask that guests..." is far warmer than "guests must not...".
This is also the place for the honest quirks of an older building: the hot tap in the en-suite that takes a moment to run warm, the sash window that needs lifting with both hands, the floorboard outside room three that creaks. Guests forgive almost anything they've been warned about.
Keep this section calm and clearly laid out rather than alarming. Use bold labels so a panicking guest can scan it in seconds.
Review these numbers at least twice a year. Nothing undermines a folder faster than a taxi firm that closed down two summers ago.
Skip the glossy tourist brochure. What guests want is the advice they'd get from a friend who lives nearby. Be specific and be honest.
If you're near the coast, tide times matter. Print the current week's table and note the safe swimming spots and the ones to avoid.
An A4 ring binder with plastic wallets and tabbed dividers is hard to beat. Use one topic per page, print in at least 12-point type, and put the Wi-Fi and fire details on laminated cards that can't be smudged or lost. A short handwritten welcome note from you on the inside cover does more for the feel of the place than any printed page.
Then set a reminder to review the folder at the start of each season. Check phone numbers, prices, opening hours and menus, and print a small "last reviewed" date in the footer so you can tell at a glance which sheets are current. Keep a master copy on your computer so reprinting a single page takes minutes rather than an afternoon.
Do that, and your folder becomes something guests trust — a quiet, reliable voice answering their questions so you don't have to.
Provide clear contact information, including phone number, email, and address.
This post covers tips on color schemes, fonts, and visuals to keep your profile visually appealing and cohesive.
Gen Z is reshaping digital interaction. Learn what matters to this generation and how to create authentic, meaningful content.
Gen Z is reshaping digital interaction. Learn what matters to this generation and how to create authentic, meaningful content.
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Matthew Kuhnemann
8/2/2024
“I love how this breaks down the importance of consistency and authenticity. It's easy to get caught up in trends, but staying true to yourself really is key. Great read!"